Marketing Tips #1 : Create a database

Before you blast your product everywhere, figure out who would absolutely love what you’re selling. Are they students, athletes or gamers? Maybe it’s a business, or people who live in your neighbourhood.

Once you know who your ideal customers are, gather their info (with permission, of course!) and keep it organised in a database. This could be a simple spreadsheet or a CRM (customer relationship management) tool.

Building a database will help you reach the right people with the right message at the right time.

Think of it like having a secret list of your biggest fans! The term you will hear a lot is ‘target audience’. This refers to the people who are most likely to buy from you.