Do you have what it takes? Can go the extra mile, push through the pain and surge ahead of the competition? Perhaps it comes down to how badly you want it. With the meticulously researched How Bad Do You Want it?, Matt Fitzgerald explains that you do have what it takes… because what it takes isn’t physical, it’s in the mind. Not everyone can be a record-breaking triathlete. However, by learning what sets these athletes apart, you can take your own performance to the next level. Using leading edge sports science research and fascinating case studies, Fitzgerald breaks down how top tier athletes hone their ‘mind muscles’ to become the best. Endlessly engaging, How Bad Do You Want It? is a must read for anyone who wants to push themselves to the next level to reach whatever their aspirations might be. Endurance athlete or not, this book teaches that you can go further and faster, it’s just a matter of mental toughness and answering the question; How bad do you want it?